1. Marketing Automation (Email & SMS)
Automates personalized email and SMS campaigns based on customer behavior, lifecycle stage, and preferences. Includes flows for welcome series, abandoned cart, post-purchase, winback, and more.
Top Competitors:
Mailchimp – Advanced email workflows, basic SMS via integrations
Omnisend – Unified email & SMS flows for ecommerce
ActiveCampaign – Multi-step, multi-channel automation with CRM support
Drip – Ecommerce-focused visual workflow builder
Brevo – Formerly Sendinblue; email/SMS workflows, transactional messages
MailerLite – Lightweight automation and drag-and-drop builder
GetResponse – Multi-channel workflows, webinar/event triggers
2. Advanced Segmentation
Real-time, highly flexible segmentation using behavioral data, purchase history, location, engagement, and predictive analytics. Enables hyper-targeted messaging.
Top Competitors:
Omnisend – Real-time ecommerce segmentation
ActiveCampaign – Dynamic segments using tags and scoring
Drip – Behavior and revenue-based segmentation for ecommerce
Iterable – Cross-channel segments with event-based targeting
Mailchimp – Basic segmentation with engagement filters
Customer.io – Event-based segmentation for apps and SaaS
Sendlane – Customer journey-based segmentation
3. Predictive Analytics & AI
Forecasts customer lifetime value, churn risk, and optimal send times using AI. Powers product recommendations and campaign optimization.
Top Competitors:
ActiveCampaign – Predictive sending and lead scoring
Drip – Revenue projection and ecommerce AI triggers
Iterable – Predictive goals and send-time optimization
Bloomreach – AI-driven product discovery and customer insights
MoEngage – Predictive churn and smart segmentation
Mailchimp – Basic predictive tools, limited for ecommerce
4. Deep Ecommerce Integrations
Real-time sync with Shopify, WooCommerce, BigCommerce, Magento, and others. Enables product-level targeting, cart abandonment flows, and customer data sync.
Top Competitors:
Omnisend – Deep native Shopify and BigCommerce integrations
Drip – Shopify-first with revenue and event syncing
MailerLite – Lightweight Shopify and WooCommerce plugins
Mailchimp – Reintegrated Shopify support, broad marketplace integrations
PostPilot – Direct mail for ecommerce, Shopify integration
SmartrMail – Built specifically for Shopify and BigCommerce stores
5. Multi-Channel Messaging (Email, SMS, Push)
Manage and automate email, SMS, and push notifications in a single platform. Allows unified customer journeys and cross-channel reporting.
Top Competitors:
Omnisend – Natively supports email, SMS, and push in one flow
ActiveCampaign – Email, SMS, and website messaging
Brevo – Strong multi-channel and transactional messaging
MoEngage – Mobile push, in-app, email, SMS, and WhatsApp
Customer.io – Email, push, SMS, and Slack integrations
SendPulse – Omnichannel messaging including chatbot support
6. Comprehensive Analytics & Reporting
Real-time dashboards with attribution, campaign performance, customer journey tracking, and deliverability insights.
Top Competitors:
Omnisend – Ecommerce-specific analytics and attribution
ActiveCampaign – Custom reports and campaign performance tracking
Iterable – Journey analytics, funnel views, and A/B test reporting
Mailchimp – User-friendly dashboards; less ecommerce depth
Brevo – Conversion reports and deliverability tools
Sendlane – Revenue attribution tied to product performance
7. Customer Data Platform Features
Klaviyo creates unified customer profiles aggregating all events, purchases, and engagement, supporting powerful segmentation and personalization.
Top Competitors:
Drip – Ecommerce CRM with event history and purchase tracking
ActiveCampaign – Combines CRM and marketing automation
Bloomreach – Full CDP capabilities with ecommerce intelligence
Salesforce Marketing Cloud – Advanced CDP and real-time personalization
Customer.io – Behavioral data platform with flexible API
8. All-in-One Marketing Platforms
While Klaviyo excels at email and SMS marketing with strong customer data capabilities, some alternatives offer more comprehensive marketing suites that combine multiple tools in one platform.
Top Alternatives:
Bloomreach – Complete commerce experience platform combining CDP, content management, search, merchandising, and marketing automation
Braze – Customer engagement platform with messaging, personalization, AI, and analytics in a single solution
HubSpot – Unified CRM, marketing, sales, and service platform with integrated website tools
Salesforce Marketing Cloud – Enterprise marketing suite with email, mobile, social, advertising, and journey management
Adobe Experience Cloud – Comprehensive solution combining analytics, content management, personalization, and commerce
Acoustic – Full marketing cloud with campaign automation, personalization, content, and journey analytics